What kind of toys make money wholesale: analysis of hot toy trends in 2023
With the toy market changing rapidly, staying on top of the latest hot trends is key to profitability as a wholesaler. This article combines the hot data of the entire Internet in the past 10 days to analyze the most profitable toy categories for you, and provides structured data reference to help you seize market opportunities.
1. Ranking of popular toy categories in 2023
According to e-commerce platform sales, social media discussion popularity and industry reports, the following are the most popular types of toys in recent times:
| Ranking | Toy category | Popular keywords | core audience |
|---|---|---|---|
| 1 | Blind box/surprise egg | Collection, limited edition, unboxing | Children and teenagers aged 6-15 |
| 2 | STEM educational toys | Programming robots, scientific experiments | Parents and children aged 5-12 |
| 3 | stress relief toys | Pinch music, stress relief ball | Students and office workers |
| 4 | IP joint toys | Disney, Ultraman, Marvel | Children aged 3-12 years |
| 5 | outdoor sports toys | Frisbee, bubble machine | families and teenagers |
2. High-profit toy wholesale recommendations
From a wholesale perspective, both cost and market demand need to be taken into consideration. The following are the types of toys with higher profit margins and purchasing suggestions in the near future:
| Toy type | Wholesale price range | retail price range | profit margin | Procurement channels |
|---|---|---|---|---|
| Mini blind box | 3-8 yuan/piece | 15-30 yuan/piece | 80%-200% | Yiwu, Guangdong manufacturers |
| Programming building blocks | 50-120 yuan/set | 200-400 yuan/set | 70%-150% | Shenzhen electronic toy manufacturer |
| Silicone stress relief toys | 2-5 yuan/piece | 10-25 yuan/piece | 100%-300% | Zhejiang Plastic Products Factory |
3. Three key points when choosing wholesale toys
1.Keep up with social media trends: Toys that are popular on Douyin, Xiaohongshu and other platforms (such as the recently popular “Carrot Knife”) require quick response, but attention should be paid to the short life cycle.
2.Pay attention to seasonal needs: For example, in summer, we focus on water toys, in winter, we prefer indoor board games, and during holidays, we need to stock up on IP gifts in advance.
3.Quality and Safety Certification: Give priority to manufacturers that have passed 3C certification to avoid the risk of infringement (especially IP co-branded products).
4. Forecast of future trends
According to industry trends, the following categories may become the next wave of hot spots:
Summary: Toy wholesale needs to combine popularity, profit and sustainability. It is recommended to prioritize layoutSTEM educational toysandStress relief products, and at the same time reserve 20% of funds to test short-term hot products to maximize profits.
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