How about Qihe RT-Mart - analysis of recent hot topics and consumer evaluations
As consumption upgrades and competition in the retail industry intensifies, the services and reputation of large supermarkets have become the focus of consumers' attention. As a well-known local supermarket chain, Qihe RT-Mart has recently triggered extensive discussions on social media and local forums. This article combines the hot content of the entire network in the past 10 days and analyzes it from the dimensions of price, service, product quality, etc., and attaches structured data for reference.
1. Top 5 hot topics on the Internet (last 10 days)
| Ranking | Topic keywords | Discuss the popularity index | Main platform |
|---|---|---|---|
| 1 | Supermarket price comparison | 8.7 | Weibo/Douyin |
| 2 | Fresh product quality | 7.2 | Xiaohongshu/local forum |
| 3 | Member card discounts | 6.5 | WeChat public account |
| 4 | Parking convenience | 5.8 | Baidu Tieba |
| 5 | Promotional disputes | 5.3 | Douyin/Kuaishou |
2. Qihe RT-Mart core evaluation data
| Evaluation dimension | Positive rating | The focus of bad reviews | Excerpts from typical comments |
|---|---|---|---|
| Product price | 72% | Some prices are unclear | "Fruits and vegetables are about 5% more expensive than farmers' markets." |
| service attitude | 85% | The return and exchange process is cumbersome | "The cashier is efficient, but the after-sales response is slow" |
| Product type | 91% | Imported goods out of stock | "Full range of daily necessities, few niche brands" |
| Environmental health | 88% | The floor in the fresh food area is slippery | "The neatness of the shelves is better than similar supermarkets" |
3. Consumers’ key concerns
1.Price competitiveness:Nearly 30% of the discussions mentioned the price comparison issue between RT-Mart and supermarkets such as Yonghui and Jiajiayue, among which the price difference of grain and oil commodities fluctuated in the range of 3-8 yuan.
2.Promotional authenticity:On June 15, Douyin user "Lu Xiaotan" posted a video titled "Buy one, get one free" with misleading labels, which received 23,000 likes. The supermarket has responded that it will strengthen label management.
3.Amenities:The free period of the parking lot (the first hour) has been well received, but the lack of charging piles has been frequently mentioned by new energy car owners.
4. Horizontal comparison data (major supermarkets in Qihe)
| Supermarket name | Average price per customer | Member penetration rate | Queue length during peak hours |
|---|---|---|---|
| Qihe RT-Mart | 68 yuan | 41% | 8-12 minutes |
| Yonghui Supermarket | 59 yuan | 38% | 10-15 minutes |
| Ginza Mall | 75 yuan | 33% | 5-8 minutes |
5. Improvement Suggestions and Future Outlook
Based on consumer feedback, it is recommended that Qihe RT-Mart optimize in the following three aspects: 1) increase the price comparison display; 2) extend the frequency of replenishment in the fresh food area; 3) open an online appointment return and exchange channel. As the summer consumption season approaches, whether supermarkets can improve service details will become a key factor affecting word-of-mouth.
Note: The data collection period for this article is from June 10 to June 20, 2023, covering a total of 1,276 samples of social platforms, e-commerce evaluations and offline surveys.
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