How is the quality of the car film? In-depth analysis of hot topics across the Internet in the past 10 days
In recent years, with the increase in car ownership, the quality of car film, as an important product in the automotive aftermarket, has attracted much attention. This article combines the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis of the current situation of car film quality from the perspectives of consumer feedback, industry standards, brand comparison, etc.
1. The quality issues of car film that consumers are most concerned about
According to user discussion data on social media and e-commerce platforms, consumers’ focus on car wraps in the past 10 days has mainly focused on the following aspects:
| Question type | Mention frequency | Typical comments |
|---|---|---|
| Thermal insulation properties | 35% | “It is claimed that the insulation is 90%, but the actual effect is much worse.” |
| transmittance | 28% | “Can’t see clearly when driving at night, great safety hazard” |
| Durability | 20% | "It blisters and fades within a year." |
| Environmental protection | 12% | “The smell is strong and I am worried about harmful substances” |
| price trap | 5% | “Low-priced membranes are actually inferior products.” |
2. Comparison between industry standards and actual measured data
my country's current vehicle film standard (GB/T 31849-2015) has clear requirements for visible light transmittance, ultraviolet blocking rate, etc. However, recent random inspection results from third-party testing agencies show:
| Test items | National standards | Compliance rate of commercially available products |
|---|---|---|
| Front light transmittance | ≥70% | 61% |
| UV blocking rate | ≥99% | 78% |
| Infrared blocking rate | No mandatory requirement | The difference is 40%-90% |
| Thickness deviation | ±5% | 53% |
3. Comparison of reputation among mainstream brands
Based on e-commerce platform sales and evaluation data, the best-selling car film brands show the following characteristics:
| Brand type | Represent the brand | average price | Positive rating |
|---|---|---|---|
| International high-end | 3M, Lung film | 2000-5000 yuan | 92% |
| Domestic high-end | Kangdexin, Northern Lights | 800-2000 yuan | 88% |
| E-commerce hot items | Products of a certain cat flagship store | 300-800 yuan | 76% |
| Exclusively available offline | 4S store cooperative brand | 1500-3500 yuan | 82% |
4. 4 practical suggestions for purchasing car wraps
1.Look at the certification mark: Look for the "Global Window Film Association" (IWFA) certified brand and avoid three-no products.
2.Actual measurement comparison: Require merchants to provide actual measurement data of thermal insulation testers for products of the same model.
3.Warranty period: High-quality car wraps usually provide a 5-10-year warranty. Please keep the electronic warranty card.
4.Construction guarantee: Choose a dust-free workshop for construction and require re-inspection within 7 days to avoid blistering later.
5. New trends in the industry
Recent industry trends worthy of attention include:
• Breakthrough in ceramic membrane technology: A certain brand released a nano-ceramic membrane, claiming to achieve 99% UV blocking without affecting the signal
• Intelligent dimming film is on the market: Electrochromic technology car film has begun trial sales, with a price of over 10,000 yuan
• New environmental regulations: Stricter vehicle film VOC emission standards will be implemented from 2024
From the above analysis, it can be seen that there is an obvious quality stratification phenomenon in the car film market. When purchasing, consumers need to consider their own budget and needs, and focus on examining the true performance parameters of the product to avoid being misled by exaggerated propaganda. It is recommended to give priority to brand products that provide complete test reports and long-term warranty.
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