How to sell custom wardrobes: seize hot trends and increase transaction rates
As competition in the home furnishing industry intensifies, the sales of customized wardrobes need to combine current hot topics and user needs in order to attract customers more efficiently. The following are strategies for combining hot topics on the Internet with customized wardrobe sales in the past 10 days to help you quickly improve your performance.
1. The combination of recent hot topics and customized wardrobes
| hot topics | Related points | Sales wording advice |
|---|---|---|
| The trend of "breaking away from home" | Storage demand surges | "Customized wardrobes can help you categorize storage and achieve a minimalist life." |
| "Home Blogger Makeover" | Personalized design attracts attention | "Support 1-to-1 design and create the same wardrobe as the Internet celebrity" |
| "618 Promotion" | Consumer price sensitivity | “Double the deposit and save up to 30%” |
| "Discussion on Environmentally Friendly Materials" | Healthy home needs | "Zero formaldehyde board, the first choice for children's rooms" |
2. Structured sales process
1.demand mining stage: Cut into the conversation through hot topics, for example: "Many customers are paying attention to storage in small apartments recently. Do you have any special needs for wardrobe partitions?"
2.Plan presentation stage:
| display dimensions | Specific methods |
|---|---|
| space utilization | Provide 3D renderings comparison |
| Functional design | Demonstration of adjustable shelves/hidden full-length mirror |
| style matching | Display case library of different decoration styles |
3.Tips for promoting orders:
3. Comparative data of competing products
| Comparative item | custom wardrobe | Finished wardrobe |
|---|---|---|
| space utilization | 100% suitable for house type | Up to 80% |
| degree of personalization | Support full case customization | Fixed style |
| Service life | average 15 years | 8-10 years |
4. Customer FAQs
Q: Why does the customization cycle take 45 days?
A: It includes 5 days for design confirmation + 15 days for material preparation + 25 days for fine processing. We insist on not rushing the work to ensure quality.
Q: How is it more expensive than a finished wardrobe?
A: Mainly reflected in: ① Exclusive designer service fee ② Special size plate cutting cost ③ Life-long maintenance service system.
5. Sharing of practical cases
A post-90s customer saw our floating wardrobe design through Douyin, and the key points in the final transaction were:
By combining hot topics, structured display of professionalism, and solving customers' core pain points, the transaction rate of customized wardrobes can be increased by more than 40%. It is recommended to update the topic library every week to keep your sales skills current.
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