What clothes are popular for men this year: Analysis of hot men’s clothing trends in summer 2023
With the arrival of summer, men's fashion trends are constantly being updated. By analyzing hot topics and hot content on the Internet in the past 10 days, we have summarized the main fashion trends of men's clothing in the summer of 2023. From street style to business casual, here's a breakdown of the latest menswear trends.
1. The main fashion trends of men’s clothing in summer 2023

| style type | Popular elements | Represent the brand | heat index |
|---|---|---|---|
| Street leisure | oversize T-shirt, overalls, dad shoes | Supreme, Off-White | ★★★★★ |
| business casual | Linen suit, short-sleeved shirt, loafers | Brunello Cucinelli, Thom Browne | ★★★★☆ |
| Motor function | Quick-drying fabric, multi-pocket design, leggings | Nike ACG,The North Face | ★★★★☆ |
| retro trend | Washed denim, printed shirts, retro running shoes | Levi's, New Balance | ★★★☆☆ |
2. Recommended popular items
1.oversize T-shirt: One of the most popular items this summer, with a loose fit and simple prints, creating a casual street style.
2.cargo shorts: The multifunctional pocket design combines practicality and fashion, making it a must-have item in summer.
3.linen suit: Light and breathable linen material makes business wear no longer stuffy, suitable for various occasions in summer.
4.dad shoes: Thick-soled designs continue to be popular, and major brands have launched new color combinations and co-branded models.
3. Color trend analysis
| Color system | Represent color | Matching suggestions | Popularity |
|---|---|---|---|
| earth tones | Khaki, off-white, dark brown | Stacking the same color | ★★★★★ |
| Bright color series | Electric blue, fluorescent green | Neutralize with basic colors | ★★★☆☆ |
| Neutral colors | Black, white and gray | Classic and versatile | ★★★★☆ |
4. Sharing of matching skills
1.Layered matching: In summer, you can also use light fabrics to create a layered look, such as layering T-shirts + shirts.
2.Mix and match materials: Try to combine items of different materials, such as the collision of cotton and linen with denim.
3.Accessories for the finishing touch: Simple necklaces, bracelets and hats can add highlights to the overall look.
5. Purchase suggestions
Depending on the budget, we recommend the following purchase channels:
| budget range | Recommended brands | Single product price range |
|---|---|---|
| High-end (3000+) | Gucci, Dior | 3,000-20,000 yuan |
| Mid-range (500-3000) | COS、Ami | 500-3000 yuan |
| Affordable (under 500) | UNIQLO, ZARA | 100-500 yuan |
6. Summary
The men's clothing trend in summer 2023 shows a diversified trend, with street casual and business styles coexisting, and retro elements and modern designs integrated. The key is to find a style that works for you, focusing on fabric comfort and fit. No matter which style you choose, dressing confidently is the most important fashion rule.
It is recommended that men choose 2-3 popular styles to try based on their career, life scene and budget to create their own summer fashion look. Remember to pay attention to the breathability and sun protection function of the fabric, so that fashion and comfort can coexist.
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